ASIA BRYANT
“A breath of fresh air”. That’s the phrase most often used to describe Asia Bryant. Whether referring to
her phenomenal vocal range, her worldly songwriting perspective, her humble aura, or just the complex
simplicity of her records, Asia has managed to be a refreshing change in an industry that badly needs a
makeover. But, to know
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ASIA BRYANT
“A breath of fresh air”. That’s the phrase most often used to describe Asia Bryant. Whether referring to
her phenomenal vocal range, her worldly songwriting perspective, her humble aura, or just the complex
simplicity of her records, Asia has managed to be a refreshing change in an industry that badly needs a
makeover. But, to know Asia’s story is to understand how she’s been so able to embrace change and
thrive within it.
Since birth, it seems as if Asia has been in constant transition. At eight months old, Asia’s mother made
the decision to move the family away from the crime and violence of inner city Patterson, NJ to the more
family-oriented Carolinas, finally settling in Charleston, SC. “That move was big because most of my
extended family was in New Jersey. I had no family in South Carolina and nothing I really knew was there”.
Compound the move with the fact that her parents would divorce soon after, which came especially hard
for the “daddy’s girl” who would never see her father again due to the strain of the separation. Then, fast
forward a few years to top this rough period off with the tragic loss of her younger brother to an asthma
attack. Asia says, “I guess music became a release, a way to get away from everything, a way to talk about
what was going on without actually saying the words, I could just write songs about it.”
In 2001, Asia decided to take control of the many changes in her life . Determined to pursue her dreams,
she spent the weekends of her 10th and 11th grade years of high school taking Greyhound buses back and
forth to Atlanta attempting to network with industry professionals. On one of those weekend treks, during a
random stop at the popular Varsity restaurant, she ran into Craig A. King – a talented producer who has
worked with Ray Charles, Quincy Jones, Kanye West, Aaliyah, Will Smith, and more. Only moments into
their encounter, Craig decided to take Asia under his wing.
After working together for a few years, King introduced Asia to James “Choir Boi” Bennett - acclaimed
songwriter, producer and A&R for multi-platinum hip hop artist, Ludacris. The three decided to take Asia’s
natural talent and develop a unique sound which she described as “prissy, edgy, hood”. She would go on
to perform on stage alongside names such as Lyfe Jennings and Yung Joc. Asia also headlined numerous
shows of her own. Not to mention having the #1 song in the Carolina’s “Geechie” and being the voice of
the big station in Charleston SC - Z-93.
But as time passed, the trio’s progress began to plateau and eventually stall all together. Feeling the need
for change in order to regroup and reevaluate her current circumstances, Asia returned to Charleston,
unsure when or if she’d ever return to Atlanta to complete her musical journey. Questions loomed.
Realizing after a lengthy deliberation period that she still wanted to pursue a career in music, Asia made
one last ditch effort. She decided to audition for a spot in a female R&B group that another multi-platinum
hip hop artist, Young Jeezy, was putting together. During the audition, Asia’s amazing voice caught the
attention of Nick Love, former VP of Marketing for Jeezy’s record label.
Young Jeezy’s group never made it out of the starting gate but Nick and Asia kept in touch. Making no
promises, Nick agreed to take her on as a client, only as a songwriter. But, Nick’s partner, Tiffany Jones,
saw something special in Asia and pushed to do more with her, as an artist. That decision proved wise.
After only 3 months, Asia was back in the mix churning out hooks and songs for several of the biggest
artists and producers in Atlanta. One of her most special creations, her single, “Can’t Help It” - a record
that embodies Asia’s urban/alternative/world sound yet still oozes with the soul of all of those who have
influenced her like Aaliyah, Mariah Carey, Tina Turner and Lalah Hathaway
Now, armed with this new single, a new look, a new direction, a new team, and a seemingly unlimited
supply of fantastic new music, Asia is ready to conquer the charts and the world!!!
This is . . .ASIA BRYANT!!!
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